By Elizabeth Nearly 80% of consumers search online for information about businesses before they shop. Pay-per-click advertising and search engine marketing are great ways to reach new customers. Digital ads allow you to appeal to your target audience and increase site traffic. Your business can be boosted by using Google Ads and Facebook ads management for your PPC campaigns. But, attempting to do it all yourself can result in wasted time and costly mistakes. Consider hiring a professional Google Ads team instead of trying to do it all yourself. You can get started strong, increase site traffic and generate more leads with their assistance. Are you still unsure? Continue reading to learn nine reasons why you should hire a Google Ads management agency today!
- Google Ads Is Constantly Changing, As Well As Google Ads Management.
Google Ads is an evolving, living thing. It changes rapidly. It takes time to keep up with the latest information. You could end up wasting your money. Here is a small Google Ads update from 2016.
- Right Rail Ads Can Be Removed
- Expanded Text Ads
- Local Search Ads on Google Maps
- Responsive Display Ads
- Search Demographics
- Click to Send a Message
- Device Bidding Changes
- Customer Match
- Flash Ads are now retired
- Google Relationships Are Priceless
Google has a great relationship with agencies. The agencies have one point of contact they can turn to when they need it. Google offers them regular training in new features, account reviews, optimization recommendations, and access to super-secret betas of new features. This can help you get faster support than ever before.
Google Ads management does have a support line you can call to speak with one of their new hires. While you will get answers to your questions, you won’t be able to access betas, proactive customization, or special escalation of issues.
- Data Can Help You Achieve Your Goals.
Agencies can work with many clients in the United States or around the globe. Agencies are likely to have many clients in the same niches and different places. They’re familiar with the industry and have figured out how to get around it. They are familiar with the best ad formats and have a proven keyword database. Your campaigns will be optimized before they start.
- It Is Important To Have Experience In Managing Google Ads.
An agency may not know everything about a client’s business, but they know how to create successful advertising. A landing page is a visual representation of your business. Keyword research is a skill that you are proficient in. Although anyone can search keywords, it is difficult to determine what keywords will yield the best results. You do all day, so you are familiar with tricky things such as placing tracking on pages and making sure it works correctly. You have experience with ad copy testing and know what works. Because you are an expert in web pages, social media, and SEO services, you have all the knowledge necessary to solve problems. You are fluent in industry jargon, so you don’t have to learn new things.
- Time Is Precious.
Employees and business owners spend so much time running a successful business. They lose sight of the fundamental goal of running the business. They may neglect the business and take away time from their families by splitting their time. They can use their time to focus on the business and give back some of their family time by hiring an agency.